Upbound Group

UPBDNASDAQUSD

THESIS ALERT

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$25.27
+$0.61 (+2.47%)Today 1M +64.09%
After hours$25.22−0.19%

Updated Nov 11, 4:00 PM ET · Regular session · May be delayed

Source valuation snapshot. Not a live recalculation.
Latest filed annual earnings; price snapshot date unavailable. Not forward P/E.
Diluted earnings per share from the latest filed annual.
$24.66
Prior regular-session close from the quote source.
$24.43–$25.36
Regular-session low and high so far today.
1.8M
Regular-session shares traded · Nov 11, 4:00 PM ET.
Feb 18 projected
Projected for 2027-02-18 from the company’s own results filings (SEC 8-K Item 2.02). The company has not confirmed the date.
$14.98–$25.36
52-week trading low and high returned by the quote source.

Understand the Business

Why the Stock Moved

Period-matched expectations history is not yet available. Current metrics are not a substitute for a historical explanation.

The core investment thesis

Own UPBD if Upbound monetizes recurring, underbanked consumer demand for durable goods through lease‑to‑own contracts and is attempting to extend lifetime value and reduce losses by adding Brigit's fintech/data capabilities, converting predictable rental cashflows into dividendable free.

UPBD price history

Latest price$25.27Today+$0.61 (+2.47%)
UPBD +62.87%S&P 500 -2.42%Since first plotted close
4 hours

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Investment thesis

What must happen next

4 MATERIAL PROPOSITIONS
  • The lease‑to‑own business will continue to generate strong, largely predictable operating cash flow that funds dividends, servicing of increased debt, and shareholder returns.StrengtheningMateriality: High

    operating_cash_flow: $305,571,000 (annual FY2025) versus $104,721,000 (annual FY2024) and $200,290,000 (annual FY2023) — shows recovery and strong cash generation in 2025 (MD&A/10‑K). If true, the company can sustain the dividend and de‑leverage without sacrificing growth; if false, liquidity and capital returns are at risk.

    Watch: A macro downturn or spike in unemployment that meaningfully increases delinquencies and returns — reducing lease collections and OCF before management can adjust pricing/underwriting.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    operating_cash_flow: $305,571,000 (annual FY2025) versus $104,721,000 (annual FY2024) and $200,290,000 (annual FY2023) — shows recovery and strong cash generation in.

    Open source ↗
  • Brigit's fintech/data capabilities can increase customer engagement and enable better underwriting and cross‑sell, reducing lifetime losses and raising unit economics across Acima and Rent‑A‑Center.HoldingMateriality: High

    Acquisition of Brigit completed Jan 31, 2025, and a new Brigit segment was established (MD&A) — management explicitly expects customer financial health tools to complement leasing. If Brigit raises lifetime value and lowers losses, operating income and EPS should expand materially versus stand‑alone lease economics; if it fails, the acquisition will be a lever that increases leverage and compresses returns.

    Watch: Brigit fails to convert its user base to Upbound customers or the expected earnouts and deferred consideration weigh on equity/cash without incremental revenue.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    Acquisition of Brigit completed Jan 31, 2025, and a new Brigit segment was established (MD&A) — management explicitly expects customer.

    Open source ↗
  • Rising e‑commerce mix in the Rent‑A‑Center segment shifts fulfillment and loss drivers; unless merchandise loss and fulfillment costs are contained, margin compression will continue even if top‑line grows.HoldingMateriality: Medium

    MD&A: e‑commerce represented ~27% of Rent‑A‑Center lease‑to‑own revenues in 2025 (up from ~26% in 2024) and company notes profitability can be impacted by different merchandise loss factors. E‑commerce can grow revenue but also increase shrinkage and fulfillment costs; that tradeoff will determine whether revenue growth translates into operating income and free cash flow.

    Watch: Improvements in e‑commerce logistics or reductions in merchandise loss (operational fixes) that restore Rent‑A‑Center margins.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    MD&A: e‑commerce represented ~27% of Rent‑A‑Center lease‑to‑own revenues in 2025 (up from ~26% in 2024) and company notes profitability can.

    Open source ↗
  • Post‑acquisition leverage increased and the company's ability to service debt depends on sustaining OCF and the Brigit business improving margins; absent that, credit metrics could deteriorate and constrain capital allocation.StrengtheningMateriality: Medium

    liabilities: $2,580,341,000 as of 2025‑12‑31 vs $2,020,671,000 as of 2024‑12‑31 (material increase in FY2025). If cashflow stalls and liabilities remain elevated, Upbound may need to cut the dividend or redirect cash to debt service rather than growth or buybacks.

    Watch: Sale of non‑core assets, refinancing on better terms, or sustained higher operating_cash_flow that materially improves leverage ratios.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    liabilities: $2,580,341,000 as of 2025‑12‑31 vs $2,020,671,000 as of 2024‑12‑31 (material increase in FY2025).

    Open source ↗
Full investment case & evidence

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Original research

The lease‑to‑own business will continue to generate strong, largely predictable operating cash flow that funds dividends, servicing of increased debt, and shareholder returns. If true, the company can sustain the dividend and de‑leverage without sacrificing growth; if false, liquidity and capital returns are at risk.

Brigit's fintech/data capabilities can increase customer engagement and enable better underwriting and cross‑sell, reducing lifetime losses and raising unit economics across Acima and Rent‑A‑Center. If Brigit raises lifetime value and lowers losses, operating income and EPS should expand materially versus stand‑alone lease economics; if it fails, the acquisition will be a lever that increases leverage and compresses returns.

Rising e‑commerce mix in the Rent‑A‑Center segment shifts fulfillment and loss drivers; unless merchandise loss and fulfillment costs are contained, margin compression will continue even if top‑line grows. E‑commerce can grow revenue but also increase shrinkage and fulfillment costs; that tradeoff will determine whether revenue growth translates into operating income and free cash flow.

Post‑acquisition leverage increased and the company's ability to service debt depends on sustaining OCF and the Brigit business improving margins; absent that, credit metrics could deteriorate and constrain capital allocation. If cashflow stalls and liabilities remain elevated, Upbound may need to cut the dividend or redirect cash to debt service rather than growth or buybacks.

All standing thesis claims
Original report summary

Upbound monetizes recurring, underbanked consumer demand for durable goods through lease‑to‑own contracts and is attempting to extend lifetime value and reduce losses by adding Brigit's fintech/data capabilities, converting predictable rental cashflows into dividendable free.

Evidence assessed Nov 6, 2026. Expand each conclusion for its evidence and what would change it. Thesis evidence—not a buy or sell recommendation.

Bull case and bear case

Bull case and bear case for Upbound Group

Where the evidence on Upbound Group stands: Holding on the latest evidence (Nov 6, 2026). Of its 4 thesis points, 2 strengthening and 2 holding.

Bull case: what the evidence supports

  • The lease‑to‑own business will continue to generate strong, largely predictable operating cash flow that funds dividends, servicing of increased debt, and shareholder returns.

    sec.gov ↗

  • Brigit's fintech/data capabilities can increase customer engagement and enable better underwriting and cross‑sell, reducing lifetime losses and raising unit economics across Acima and Rent‑A‑Center.

    sec.gov ↗

  • Rising e‑commerce mix in the Rent‑A‑Center segment shifts fulfillment and loss drivers; unless merchandise loss and fulfillment costs are contained, margin compression will continue even if top‑line grows.

    sec.gov ↗

  • Post‑acquisition leverage increased and the company's ability to service debt depends on sustaining OCF and the Brigit business improving margins; absent that, credit metrics could deteriorate and constrain capital allocation.

    sec.gov ↗

Bear case: what would count against it

  • A macro downturn or spike in unemployment that meaningfully increases delinquencies and returns — reducing lease collections and OCF before management can adjust pricing/underwriting.

    sec.gov ↗

  • Brigit fails to convert its user base to Upbound customers or the expected earnouts and deferred consideration weigh on equity/cash without incremental revenue.

    sec.gov ↗

  • Improvements in e‑commerce logistics or reductions in merchandise loss (operational fixes) that restore Rent‑A‑Center margins.

    sec.gov ↗

Thesis-Break Engine

What has broken in Upbound Group’s thesis

Each break OptimistFi flagged on Upbound Group, dated — with what has historically followed the same kind of break across the market, not a forecast for Upbound Group.

peers+15%-20%-2%12 mo agonow+6 mo
Daily price, then where similar breaks led across the market: the typical -2% path vs comparable companies over six months, inside the middle-half range (+15% to -20%). A base rate, not a forecast.
  • CEO / officer changecondition set before this filing

    Across all companies, this kind of break has happened 16,849 times before. Those stocks trailed comparable companies by a median of 2% over the next six months, and 38% of them trailed it by 10 points or more.

How the Thesis-Break Engine works →Historical outcomes are measured against comparable companies after past breaks of the same kind, across all companies. Not a prediction.

MARKET + FINANCIAL SNAPSHOT

The numbers behind the thesis

Sourced from filings and market data

What Changed

  1. Mixed
    Reported results of operations (earnings release).

    Upbound Group filed an SEC 8-K on 2026-10-29: Reported results of operations (earnings release). It is a dated development that tests the current thesis.

  2. Mixed
    Director or principal officer change.

    Upbound Group filed an SEC 8-K on 2026-09-22: Director or principal officer change. It is a dated development that tests the current thesis.

  3. Mixed
    Reported results of operations (earnings release).

    Upbound Group filed an SEC 8-K on 2026-07-30: Reported results of operations (earnings release). It is a dated development that tests the current thesis.

Risks / falsifiers

What could break the thesis

  • A macro downturn or spike in unemployment that meaningfully increases delinquencies and returns — reducing lease collections and OCF before management can adjust pricing/underwriting.
  • Brigit fails to convert its user base to Upbound customers or the expected earnouts and deferred consideration weigh on equity/cash without incremental revenue.
  • Improvements in e‑commerce logistics or reductions in merchandise loss (operational fixes) that restore Rent‑A‑Center margins.
  • Sale of non‑core assets, refinancing on better terms, or sustained higher operating_cash_flow that materially improves leverage ratios.

UPBD news

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Financial statements

UPBD income statement

Annual filed results · USD · Oldest to newest. Margins are calculated from the reported figures.

UPBD: quick answers

When does Upbound Group (UPBD) report earnings next?
Upbound Group's next results are projected for February 18, 2027, from the dates of its own results filings with the SEC. The company has not confirmed the date. It last reported on October 29, 2026. Earnings calendar
What is UPBD's short interest?
As of October 30, 2026, 8.3M UPBD shares were sold short, 14.3% of its shares outstanding, down 9.1% from the count before. At the stock's average daily volume that is 6.2 days to cover. FINRA publishes the count twice a month. UPBD short interest history
Have members of Congress traded UPBD?
4 trades in UPBD have been disclosed under the STOCK Act by members of Congress, the President or senior officials, none in reports made public in the last 90 days. Every disclosed UPBD trade
Which well-known investors own UPBD?
1 of the 37 well-known funds tracked here reported UPBD shares in their latest 13F filing. By share of the fund's portfolio: Miller Value Partners (Bill Miller), 1.3%. Fund portfolios

UPBD in well-known investors’ portfolios

1 of 37 funds reported UPBD shares in their latest 13F filing. A 13F shows quarter-end positions and arrives up to 45 days later.

FundOf its portfolioValueChangeQuarter
Bill MillerMiller Value Partners1.3%$5.5M+115.0%Q2 2026

Every fund’s portfolio

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