Sally Beauty Holdings

SBHNYSEUSD

THESIS ALERT

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$19.22
−$1.32 (−6.43%)Today 1M +29.18%
After hours$19.220.00%

Updated Nov 11, 4:00 PM ET · Regular session · May be delayed

Source valuation snapshot. Not a live recalculation.
Latest filed annual earnings; price snapshot date unavailable. Not forward P/E.
Diluted earnings per share from the latest filed annual.
$20.54
Prior regular-session close from the quote source.
$18.80–$20.13
Regular-session low and high so far today.
1.9M
Regular-session shares traded · Nov 11, 4:00 PM ET.
Feb 8 projected
Projected for 2027-02-08 from the company’s own results filings (SEC 8-K Item 2.02). The company has not confirmed the date.
$11.54–$21.06
52-week trading low and high returned by the quote source.

Understand the Business

Why the Stock Moved

Period-matched expectations history is not yet available. Current metrics are not a substitute for a historical explanation.

The core investment thesis

Own SBH if SBH is a mature specialty-beauty cash-flow thesis: the business does not need fast growth to work, but it must prove its professional-beauty niche is not being hollowed out by broader retail, e-commerce, and brand-direct.

SBH price history

Latest price$19.22Today−$1.32 (-6.43%)
SBH +21.26%S&P 500 -2.42%Since first plotted close
4 hours

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Investment thesis

What must happen next

5 MATERIAL PROPOSITIONS
  • Sally Beauty’s specialty retail and professional-distribution role keeps enough recurring beauty-supply replenishment demand attached to prevent the sales base from eroding materially.HoldingMateriality: High

    GAAP annual revenue was $3.701 billion in FY2025, only slightly below $3.717 billion in FY2024 despite pressure on discretionary retail. If the customer relationship holds, even low growth can support a cash-cow equity; if it breaks, margin gains are unlikely to matter for long.

    Watch: Amazon captures professional and DIY replenishment purchases through price transparency, faster delivery, and marketplace assortment.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    GAAP annual revenue was $3.701 billion in FY2025, only slightly below $3.717 billion in FY2024 despite pressure on discretionary retail.

    Open source ↗
  • SBH’s specialty assortment, sourcing, and merchandising retain enough pricing power and product mix advantage to protect gross margin even when revenue is not growing.StrengtheningMateriality: High

    GAAP annual gross profit rose to $1.911 billion in FY2025 from $1.890 billion in FY2024 while revenue declined slightly. Durable gross margin is the bridge from a mature sales base to cash generation; price competition or vendor pressure would quickly impair the thesis.

    Watch: Amazon, Ulta Beauty, or brand-owned sites force Sally Beauty to price-match key replenishment items.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    GAAP annual gross profit rose to $1.911 billion in FY2025 from $1.890 billion in FY2024 while revenue declined slightly.

    Open source ↗
  • Management can convert a flat sales base into better operating profit through store, labor, fulfillment, and overhead productivity rather than relying solely on top-line growth.StrengtheningMateriality: Medium

    GAAP annual operating income increased to $327.8 million in FY2025 from $282.7 million in FY2024. This determines whether SBH is a value-compounding cash cow or merely a no-growth retailer with operating deleverage risk.

    Watch: Wage inflation, rent inflation, or store traffic declines create operating deleverage that cost actions cannot offset.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    GAAP annual operating income increased to $327.8 million in FY2025 from $282.7 million in FY2024.

    Open source ↗
  • The consumable nature of beauty supplies and inventory discipline allow SBH to turn accounting earnings into operating cash flow rather than trapping value in working capital.StrengtheningMateriality: Medium

    GAAP annual operating cash flow rose to $274.8 million in FY2025 from $246.5 million in FY2024. Cash conversion funds debt reduction, reinvestment, and potential shareholder returns; poor inventory turns would make reported earnings lower quality.

    Watch: SKU proliferation or missed beauty trends force inventory write-downs and clearance activity.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    GAAP annual operating cash flow rose to $274.8 million in FY2025 from $246.5 million in FY2024.

    Open source ↗
  • Capital allocation remains disciplined enough to use the cash-cow model to reduce balance-sheet risk rather than re-leveraging into acquisitions, store expansion, or debt-funded buybacks.StrengtheningMateriality: Medium

    Total liabilities declined to $2.077 billion at FY2025 year-end from $2.164 billion at FY2024 year-end. A lower-risk balance sheet increases equity resilience and can support a rerating; re-leveraging would make a mature retailer much more fragile.

    Watch: Management pursues a debt-funded acquisition or aggressive buyback before organic demand is clearly stable.

    Supporting sources

    Source notes are factual paraphrases; read the original disclosures below.

    Total liabilities declined to $2.077 billion at FY2025 year-end from $2.164 billion at FY2024 year-end.

    Open source ↗
Full investment case & evidence

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Original research

Sally Beauty’s specialty retail and professional-distribution role keeps enough recurring beauty-supply replenishment demand attached to prevent the sales base from eroding materially. If the customer relationship holds, even low growth can support a cash-cow equity; if it breaks, margin gains are unlikely to matter for long.

SBH’s specialty assortment, sourcing, and merchandising retain enough pricing power and product mix advantage to protect gross margin even when revenue is not growing. Durable gross margin is the bridge from a mature sales base to cash generation; price competition or vendor pressure would quickly impair the thesis.

Management can convert a flat sales base into better operating profit through store, labor, fulfillment, and overhead productivity rather than relying solely on top-line growth. This determines whether SBH is a value-compounding cash cow or merely a no-growth retailer with operating deleverage risk.

The consumable nature of beauty supplies and inventory discipline allow SBH to turn accounting earnings into operating cash flow rather than trapping value in working capital. Cash conversion funds debt reduction, reinvestment, and potential shareholder returns; poor inventory turns would make reported earnings lower quality.

Capital allocation remains disciplined enough to use the cash-cow model to reduce balance-sheet risk rather than re-leveraging into acquisitions, store expansion, or debt-funded buybacks. A lower-risk balance sheet increases equity resilience and can support a rerating; re-leveraging would make a mature retailer much more fragile.

All standing thesis claims
Original report summary

SBH is a mature specialty-beauty cash-flow thesis: the business does not need fast growth to work, but it must prove its professional-beauty niche is not being hollowed out by broader retail, e-commerce, and brand-direct.

Evidence assessed Nov 10, 2026. Expand each conclusion for its evidence and what would change it. Thesis evidence—not a buy or sell recommendation.

Bull case and bear case

Bull case and bear case for Sally Beauty Holdings

Where the evidence on Sally Beauty Holdings stands: Holding on the latest evidence (Nov 10, 2026). Of its 5 thesis points, 4 strengthening and 1 holding.

Bull case: what the evidence supports

  • Sally Beauty’s specialty retail and professional-distribution role keeps enough recurring beauty-supply replenishment demand attached to prevent the sales base from eroding materially.

    sec.gov ↗

  • SBH’s specialty assortment, sourcing, and merchandising retain enough pricing power and product mix advantage to protect gross margin even when revenue is not growing.

    sec.gov ↗

  • Management can convert a flat sales base into better operating profit through store, labor, fulfillment, and overhead productivity rather than relying solely on top-line growth.

    sec.gov ↗

  • The consumable nature of beauty supplies and inventory discipline allow SBH to turn accounting earnings into operating cash flow rather than trapping value in working capital.

    sec.gov ↗

  • Capital allocation remains disciplined enough to use the cash-cow model to reduce balance-sheet risk rather than re-leveraging into acquisitions, store expansion, or debt-funded buybacks.

    sec.gov ↗

Bear case: what would count against it

  • Amazon captures professional and DIY replenishment purchases through price transparency, faster delivery, and marketplace assortment.

    sec.gov ↗

  • Amazon, Ulta Beauty, or brand-owned sites force Sally Beauty to price-match key replenishment items.

    sec.gov ↗

  • Wage inflation, rent inflation, or store traffic declines create operating deleverage that cost actions cannot offset.

    sec.gov ↗

Thesis-Break Engine

Thesis-break watch · Sally Beauty Holdings

12 mo agonow
Trailing daily price. No thesis break has crossed here, so there is no break base rate to project.

No break has crossed Sally Beauty Holdings’s thesis. Its break conditions are checked against every new filing as it lands.

How the Thesis-Break Engine works →Historical outcomes are measured against the market after past breaks of the same kind, across all companies. Not a prediction.

MARKET + FINANCIAL SNAPSHOT

The numbers behind the thesis

Sourced from filings and market data

What Changed

  1. Mixed
    Reported results of operations (earnings release).

    Sally Beauty Holdings filed an SEC 8-K on 2026-11-10: Reported results of operations (earnings release). It is a dated development that tests the current thesis.

  2. Mixed
    Reported results of operations (earnings release).

    Sally Beauty Holdings filed an SEC 8-K on 2026-08-03: Reported results of operations (earnings release). It is a dated development that tests the current thesis.

  3. Mixed
    Reported results of operations (earnings release).

    Sally Beauty Holdings filed an SEC 8-K on 2026-05-11: Reported results of operations (earnings release). It is a dated development that tests the current thesis.

Risks / falsifiers

What could break the thesis

  • Amazon captures professional and DIY replenishment purchases through price transparency, faster delivery, and marketplace assortment.
  • Amazon, Ulta Beauty, or brand-owned sites force Sally Beauty to price-match key replenishment items.
  • Wage inflation, rent inflation, or store traffic declines create operating deleverage that cost actions cannot offset.
  • SKU proliferation or missed beauty trends force inventory write-downs and clearance activity.
  • Management pursues a debt-funded acquisition or aggressive buyback before organic demand is clearly stable.

SBH news

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Financial statements

SBH income statement

Annual filed results · USD · Oldest to newest. Margins are calculated from the reported figures.

SBH: quick answers

When does Sally Beauty Holdings (SBH) report earnings next?
Sally Beauty Holdings's next results are projected for February 8, 2027, from the dates of its own results filings with the SEC. The company has not confirmed the date. It last reported on November 10, 2026. Earnings calendar
What is SBH's short interest?
As of October 30, 2026, 18.3M SBH shares were sold short, 20.2% of its shares outstanding, up 0.5% from the count before. At the stock's average daily volume that is 15 days to cover. FINRA publishes the count twice a month. SBH short interest history
Have members of Congress traded SBH?
3 trades in SBH have been disclosed under the STOCK Act by members of Congress, the President or senior officials, none in reports made public in the last 90 days. Every disclosed SBH trade
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